From the battery storage on the farms in Australia’s rural outback to the solar inverters installed in the townhouses in Europe, inverters and energy storage solutions made by Growatt are quietly changing the global renewable landscape.
Growatt has once again been highlighted on the global stage, with the company being awarded the 2024 Top PV Brand Award by EUPD Research.
A recognition that matters
The Top Brand PV Award isn’t handed out lightly.
According to EUPD, the award is based on extensive research in the 15 global markets, and surveys with solar installers worldwide, evaluating critical factors such as brand perception, market reach, and customer satisfaction.
For Growatt, consistently earning this recognition highlights its ability to deliver reliable, cutting-edge solutions tailored to the diverse needs of global solar markets. However, Growatt’s success in Australia hasn’t happened overnight, it has been years in the making.
Global innovation, local impact
This global success is not just about market reach; it’s also about how Growatt invests deeply in local services.
In mature markets like Australia, the company enables smooth transitions from traditional solar systems to be integrated energy management solutions.
This approach empowers homes, businesses, and entire communities with advanced energy storage options, enhancing their ability to manage energy efficiently.
By tailoring its solutions to the unique needs of these regions, the company has quickly gained a competitive edge, helping drive its growth and expanding its influence.
Another key strength of Growatt is its robust global service network.
Australia was Growatt’s first overseas market, where it set up a branch in 2011 and now has three service outlets in Perth, Adelaide, and Sydney.
Sydney serves as the main service centre, providing local efficient pre-sales, after-sales, marketing, and warehouse support.
Today, Growatt’s business spans 180 countries and regions.
Committed to its “glocalisation” strategy, the company has established 65 localised representative offices in 30 countries, providing integrated marketing, technical support and warehousing services.
Thanks to a strategic localised inventory system, Growatt can respond quickly to market demands, ensuring timely delivery and superior customer service.
This approach has not only won the trust of installers, distributors, and end users but has also solidified Growatt’s leadership in the market.
Since its founding in 2011, Growatt has emerged as a trusted name in the global renewable energy sector.
The company offers an expansive range of products, from solar inverters and energy storage systems to electric vehicle chargers and smart energy management tools.
Its products are renowned for their cutting-edge technology, seamless integration, and exceptional durability.
And with a strong focus on research and development, Growatt operates four research and development (R&D) centres worldwide, employing over 1100 experts — including PhD, Master’s, and senior engineers — ensuring its solutions remain at the forefront of the industry.
Meeting the diverse needs of individuals and businesses in energy production and consumption, Growatt continues to champion sustainable energy practices, contributing to a cleaner, greener future for the world.
A bright future for Australia
Rooftop solar installations are breaking historic milestones in Australia — with more than 300,000 new systems added each year.
Today, a third of all households in Australia (about four million households) have installed solar systems on their roofs, indicating that solar energy has become a core driver of Australia’s energy transition.
In this booming market, Growatt is positioned as an innovator and leader in continuing to deliver smart, scalable and high-performance solar solutions for homes and businesses.
With its award-winning technology, strong local support network and relentless pursuit of innovation, Growatt not only helps Australian users maximise the return on their solar investment, but also drives the industry towards greater efficiency and sustainability.
From streamlining the installation process to improving energy efficiency to providing future-proof energy storage solutions, Growatt is always at the forefront of the industry.
Whether for residential or commercial applications, Growatt is determined to design and provide the best product to meet the changing energy needs of Australian users, ensuring they can harness the full potential of solar energy.
For more information, visit au.growatt.com
This article featured in the April edition of ecogeneration.
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